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»Format«, designed by Christophe de la Fontaine,is an innovative complete program for the Rosenthal studio-line. The products are similar to the design of the 50s and 60s, but shaped by a
separate and distinctive design. Basic forms in architecture such as cylinders and cones are made up to a completely new service. Interesting feature of »Format« is that one can
build a very clear and yet very versatile service, without resort to decorations, embellishments or patterns.
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