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ROSENTHAL AND SAMBONET JOIN ONE TABLE ...
New York, NY (July 24,2009). Rosenthal AG and its US subsidiary, Rosenthal USA
(collectively "Rosenthal"), the premier German group in the porcelain and tabletop sector,
announces its acquisition by Sambonet Paderno Industrie S.P.A. ("Sambonet"), an Italian leader
in the manufacture of tabletop and kitchen accessories.

This significant transaction solidifies Sam bonet's growing role as an international player in the
tabletop and kitchen accessories field, characterized by unique design, innovation and quality;
the acquisition allows Sambonet to expand and enrich its current product portfolio which
includes brands such as Sam bonet, Paderno and Arthur Krupp, with prestigious sector brands
like Rosenthal, Thomas and Hutschenreuther. Furthermore, the consolidation represents a
complete and profitable integration between the matured expertise of Sambonet in the hotel
industry and the traditional excellence of Rosenthal in the retail market. Sam bonet's Chairman,
Pierluigi Coppo, notes that "Sambonet can use Rosenthal's existing retail stores and can also
take advantage of the well developed distribution network of Rosenthal in the international retail
trade." He continues "the acquisition is of great strategic and synergistic value for the two
companies. Both Sambonet and Rosenthal are focused on design and innovation, on quality
products and customer care ... the objective is to become the point of reference worldwide for
tabletop and kitchen accessories for both the home and hotels."

Sambonet intends to maintain all Rosenthal production facilities as well as make significant
investments in the company over the coming years which will maintain the brand's integrity and
grow its market share. Glenn De Stefano, President of Rosenthal USA, states that "this is a
very exciting time for Rosenthal and a prime opportunity to establish the prominence of
Rosenthal as the leader in innovative, design driven, stylish and functional table top, stemware
and decorative accessories ... its modern, distinctively designed and trend setting products will
make Rosenthal the preferred provider of modern luxury tabletop and decorative pieces in the
United States and worldwide. The Sambonet and Rosenthal brands are a perfect complement
to gain further market share in the United States."




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