When a designer is keeping an eye on social and cultural developments, when his artistic-occupational intuition anticipates the demands of the market for a new product, then he should not wait passively for an ordering party. This is exactly why the British designer Robin Levien from the design studio Queensberry / Hunt applied to Rosenthal and presented his idea of a new line of tableware for young people. The brand Thomas seized the suggestion for the creation of a tablewear programme that corresponds to casual, informal ways of life and that is matter-of-fact and not pretentious: "The plate should not be the food’s competitor." The collaboration between the designer and the Rosenthal Creative Center of only 16 months resulted in the shape »Trend«, which originally comprised 31 porcelain items and a matching series of drinking glasses. Levien wanted his tablewear not to express the pert "I-am-design" attitude, but to express optical understatement. He conceived "Trend" for people around 30, "who start cooking as soon as they’ve returned from work. Friends pop in, the meal is eaten at the kitchen-table and there is a lot of talking. I think you can put up with my designs very well and for a very long time."

»Trend« ows ist popularity also to the diversity and variability of the programme. With more than 80 articles »Trend« offers best-suited products for any lifestyle – from the young, unconventional cuisine up to the perfect, thoroughly conceived household. The Asia- and the Wood range complete this wide product range.